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Browsing by Author Tzu-Ying Lu

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Issue DateTitleAuthor(s)
2017品牌贊助活動與購買意願之研究：參與利益的獲得與消費者心理形成機制之探討呂姿瑩; 鍾君宇; 蔡顯童; Tzu-Ying Lu; Jun-Yu Zhong; Hsien-Tung Tsai
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