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Browsing by Author 張瓊華

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Issue DateTitleAuthor(s)
2001廣告媒體類型與媒體接觸行為對廣告效果之影響-—以網路廣告與電視廣告為例張瓊華; Chung-Hua Chang; 褚宗堯; Dr. Tzong-Yau Chu; 管理科學系所
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