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Browsing by Author Cheng, Ejoy

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1995廣告感性策略下，「異形廣告」、「無彩色廣告」與「一般廣告」對FCB模式區隔中產品之溝通效果研究陳宜足; Cheng, Ejoy; 張恬君; Chang, Tien-Chun; 應用藝術研究所
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