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收集所有交通大學研究人員與學生個人或團體所發表之各項學術著作，涵蓋期刊論文、教師專書、學位論文等項。;;Collections of Publications of NCTU Researchers and Students Like Journal Papers and Thesis.

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🏛️國立陽明交通大學機構典藏

Access type: Metadata onlyAuthor: search.filters.author.Tseng, Shun-Yao

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    Comparison of Cross-tour Traveling Service Satisfaction: A Correspondence-cluster Graphical Representation of Doubled Data Matrix
    (2008)
    Tseng, Shun-Yao
    ;
    Yang, Chyan
    ;
    經營管理研究所
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    Institute of Business and Management
    The correspondence analysis and correspondence cluster analysis are useful and can be more clear and practical in the field of travel satisfaction research for the case of categorical criteria values. We demonstrate this claim by performing three tasks: (1) to transform the Likert scaling data matrix to binary data matrix, then double the binary data matrix, (2) the complementary use of correspondence analysis and (3) correspondence cluster analysis will be performed on the doubled binary data matrix. A simultaneous graphical representation of the relationship between multi-tour and service quality can be obtained. This diagram, the correspondence cluster dendrogram, is helpful to the decision maker in understanding the competitive advantage of different tours and in improving their travel service quality.
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    Item type:Item,
    Influence of information search on risky investment preferences: Testing a moderating role of income
    (2011)
    Tseng, Shun-Yao
    ;
    Yang, Chyan
    ;
    經營管理研究所
    ;
    Institute of Business and Management
    Risk-taking in investment decision-making is a major means to create individual wealth. Investors search information for risk-reducing strategies in risky investment decision-making. Digital information on financial measures and advice-seeking information are two usual means in information searching. This study extends the information search aspects.to discuss heuristics reliance to enrich our understanding of individual risk-taking in investment choices. A test for differences based on income is also conducted. In addition, this article discusses two forms of risky investments, stocks/options investments as well as mutual funds investments. We test our model with a sample of experienced investors by self-reported measurement. The findings thus expect to show that information searches and income have dramatic effects on investment preference variation. Accordingly, implications for financial consultants and ethics issues are discussed as well.
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    The role of information searches in investment choice variation: Digital information, advice seeking and heuristics
    (2011-06-18)
    Tseng, Shun-Yao
    ;
    Yang, Chyan
    ;
    交大名義發表
    ;
    經營管理研究所
    ;
    National Chiao Tung University
    Purchasing risky investments can be a means to maximize individual wealth; but when faced with uncertainty about the investment outcome, individuals search for information on risk-reducing strategies. Most studies focus on digital information and advice-seeking information. This study extends the investigation of information search to discuss heuristics reliance, a simplified information search method. We also examine the effect of risk aversion on our extended information search model. The findings show that, individuals with more risk aversion tend to seek more information. More advice-seeking information search and heuristics reliance through a mass of digital information can increase investor's interest in mutual fund investments. The results demonstrate the value of enhancing the sophistication and accuracy of the information that a counselor provides, especially for investors who are risk averse. This study also has an implication for ethical issues.