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收集所有交通大學研究人員與學生個人或團體所發表之各項學術著作，涵蓋期刊論文、教師專書、學位論文等項。;;Collections of Publications of NCTU Researchers and Students Like Journal Papers and Thesis.

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🏛️國立陽明交通大學機構典藏

Author: search.filters.author.Chen, Mei-FangHas files: No

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    The impacts of green claims on coffee consumers\' purchase intention
    (2015-01-01)
    Chen, Mei-Fang
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    Lee, Chia-Lin
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    經營管理研究所
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    Institute of Business and Management
    Purpose - As huge environmental impacts caused by the coffee industry are significant and controversial in the course from cultivation to consumption, the purpose of this paper is to investigate whether or not different types of green claims based on the product lifecycle can lead to different extents of green psychological variables including purchase intention. Design/methodology/approach - The green claims of Starbucks were chosen as the research target for this study not only because the coffee chain store is working on the "Starbucks" Shared Planet\' program, which makes a commitment to do business in ways that are good for people and the planet, but also because such a program can be categorized into three major green message elements on the basis of the product lifecycle. A total of 920 valid self-reported questionnaires collected in Taiwan were used for this empirical analysis. Findings - One-way ANOVA results reveal that all of the three green claims of Starbucks can lead to consumers building up the same level of green brand image of this company, with "ethical sourcing" significantly possessing more impacts on the other green psychological variables (i.e. green trust, green satisfaction, green brand equity, and green purchase intention). Practical implications - The empirical results and findings from this study are helpful to the coffee industry marketers if they, in formulating various promotion campaigns, can communicate with the consumers with an eye to increasing their green brand image and other green psychological variables, including green purchase intention. Originality/value - This study is among the first to introduce different types of green claims on a basis of the product lifecycle to examine whether or not consumers\' green psychological variables will be different.
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    Bio-imaging of alpha-bungarotoxin binding to target cell by carboxylated nanodiamond
    (2008-04-01)
    Chao, Jui-I
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    Liu, Kuang-Kai
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    Chen, Mei-Fang
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    Chen, Po-Yi
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    Lee, Tony J. F.
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    The impact of trust on Web purchase intention
    (2004)
    Chen, Mei-Fang
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    Tang, Yingchan Edwin
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    Kau, Ah Keng
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    交大名義發表
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    National Chiao Tung University
    This study examines the effect of trust as a moderating variable to Internet shopper's Web purchase decisions in terms of extrinsic motivation, information search and online purchase intention. Drawing from research in electronic marketing with a focus on the flow mechanism, the authors suggest that information search motive and trust enhance the probability of consumer purchasing on the Web. Based on a sample of 2700 Internet users in Asia, this study explores their motives and concerns to engage in online information search and how the trust moderates the relationship between online information search and online purchase intention. The results indicate that brand comparison from information search serves as an important indicator for online shopping. Those with higher level of trust toward online shopping have higher intention to purchase online. The managerial implications of these findings are also discussed.