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Author: search.filters.author.Trappey, Amy J. C.Subject: search.filters.subject.e-commerce

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Now showing 1 - 3 of 3
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    Patent Analysis of Key Technologies for Smart Retailing and their Projected Economic Impact
    (2018-01-01)
    Trappey, Amy J. C.
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    Wang, W. C.
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    Trappey, Charles
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    Hsieh, H. I.
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    管理科學系
    With the growing population of digital users gaining online consumption power, retail industries are facing evolutionary changes in attracting and maintaining online and offline customers. The concepts and implementation of smart malls and retail shops are proposed by retailers or solution providers to satisfy new customer demands. The foundation of smart retailing includes information integration, customer experience, and e-transactions. This research investigates the economic impact of smart retailing and the growth of related intellectual properties (IPs), specifically, the retail domain online related patents. The technological aspect of smart retailing is organized by constructing a patent ontology map to define the domain boundary. The economic impact of technological transformations is studied by measuring the economic growth of the leading regions and countries and the representative patent assignees. Consumption preferences and labor structure changes in relation to the retail industry are analyzed to verify the economic impact of corresponding intellectual properties. The goal of the research is to develop regional development strategies for smart retailing using global patent and economic impact analyses.
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    Patent Portfolio Analysis of E-payment Services Using Technical Ontology Roadmaps
    (2016-01-01)
    Trappey, Amy J. C.
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    Hsu, Abby P. T.
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    Trappey, Charles V.
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    管理科學系
    ;
    Department of Management Science
    Electronic payment (e-payment) is a subset of an e-commerce (EC) and critical to enhance customer loyalty. A well-designed e-payment service creates new commercial advantage and should be protected as intellectual property. This research develops an ontology roadmap using computer assisted methods to classify e-payment patents. The results of roadmap provide patent portfolio visualization which helps EC enterprises utilize strategic information for competitive advantages. This research also employs patent value indicators to benchmark patent portfolios. In the case implementation, two leading EC enterprises, Amazon and Alibaba, are studied using their e-payment patents as input to implement the proposed methodology. The roadmaps and value assessment results help to describe their underlying competitive advantages and provide management implications for business development.
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    Using Ontology-Based Patent Informatics to Describe the Intellectual Property Portfolio of an E-Commerce Order Fulfillment Process
    (2015-01-01)
    Hsu, Abby P. T.
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    Trappey, Charles V.
    ;
    Trappey, Amy J. C.
    ;
    管理科學系
    ;
    Department of Management Science
    Electronic commerce (EC) is the process of selling and buying goods or services through an online platform used for conducting the necessary business communications and transactions for sellers and buyers over the Internet. EC companies sell products online with an emphasis on running the entire supply chain process efficiently. The business processes, that enterprises use to conduct e-commerce business, are quite valuable and can be treated as intellectual properties (IPs). Business method patents provide inventors and enterprises with protection for the unique business process. The United States provides business method patent owners an exclusive IP right for 20 years. A good quality business method patent is considered a powerful and effective tool to generate revenue and bar potential competitors from duplicating the practices. Patent analysis can assist companies in evaluating their business strategies or redesign their business processes. Grouping patent documents and defining a domain ontology helps companies describe technology trends and innovations. This research uses Amazon\'s business processes as a case example to conduct business method patent analysis, particularly considering order fulfillment as a key method to manage inventory and purchase orders. An EC ontology schema is constructed based on the key EC business processes and key-phrase extraction from the patents. Understanding Amazon\'s patents and their relationships to the business process, other EC enterprises can examine their own patents\' strategic strengths and weaknesses. In addition, they can prevent their business processes not to infringe upon existing EC patents.