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收集所有交通大學研究人員與學生個人或團體所發表之各項學術著作，涵蓋期刊論文、教師專書、學位論文等項。;;Collections of Publications of NCTU Researchers and Students Like Journal Papers and Thesis.

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Author: search.filters.author.Trappey, Charles V.Subject: search.filters.subject.e-commerce

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    Item type:Item,
    Patent Portfolio Analysis of E-payment Services Using Technical Ontology Roadmaps
    (2016-01-01)
    Trappey, Amy J. C.
    ;
    Hsu, Abby P. T.
    ;
    Trappey, Charles V.
    ;
    管理科學系
    ;
    Department of Management Science
    Electronic payment (e-payment) is a subset of an e-commerce (EC) and critical to enhance customer loyalty. A well-designed e-payment service creates new commercial advantage and should be protected as intellectual property. This research develops an ontology roadmap using computer assisted methods to classify e-payment patents. The results of roadmap provide patent portfolio visualization which helps EC enterprises utilize strategic information for competitive advantages. This research also employs patent value indicators to benchmark patent portfolios. In the case implementation, two leading EC enterprises, Amazon and Alibaba, are studied using their e-payment patents as input to implement the proposed methodology. The roadmaps and value assessment results help to describe their underlying competitive advantages and provide management implications for business development.
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    Item type:Item,
    Using Ontology-Based Patent Informatics to Describe the Intellectual Property Portfolio of an E-Commerce Order Fulfillment Process
    (2015-01-01)
    Hsu, Abby P. T.
    ;
    Trappey, Charles V.
    ;
    Trappey, Amy J. C.
    ;
    管理科學系
    ;
    Department of Management Science
    Electronic commerce (EC) is the process of selling and buying goods or services through an online platform used for conducting the necessary business communications and transactions for sellers and buyers over the Internet. EC companies sell products online with an emphasis on running the entire supply chain process efficiently. The business processes, that enterprises use to conduct e-commerce business, are quite valuable and can be treated as intellectual properties (IPs). Business method patents provide inventors and enterprises with protection for the unique business process. The United States provides business method patent owners an exclusive IP right for 20 years. A good quality business method patent is considered a powerful and effective tool to generate revenue and bar potential competitors from duplicating the practices. Patent analysis can assist companies in evaluating their business strategies or redesign their business processes. Grouping patent documents and defining a domain ontology helps companies describe technology trends and innovations. This research uses Amazon\'s business processes as a case example to conduct business method patent analysis, particularly considering order fulfillment as a key method to manage inventory and purchase orders. An EC ontology schema is constructed based on the key EC business processes and key-phrase extraction from the patents. Understanding Amazon\'s patents and their relationships to the business process, other EC enterprises can examine their own patents\' strategic strengths and weaknesses. In addition, they can prevent their business processes not to infringe upon existing EC patents.