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收集所有交通大學研究人員與學生個人或團體所發表之各項學術著作，涵蓋期刊論文、教師專書、學位論文等項。;;Collections of Publications of NCTU Researchers and Students Like Journal Papers and Thesis.

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🏛️國立陽明交通大學機構典藏

Author: search.filters.author.Yang, ChyanSubject: search.filters.subject.heuristics

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Now showing 1 - 3 of 3
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    Item type:Item,
    Influence of information search on risky investment preferences: Testing a moderating role of income
    (2011)
    Tseng, Shun-Yao
    ;
    Yang, Chyan
    ;
    經營管理研究所
    ;
    Institute of Business and Management
    Risk-taking in investment decision-making is a major means to create individual wealth. Investors search information for risk-reducing strategies in risky investment decision-making. Digital information on financial measures and advice-seeking information are two usual means in information searching. This study extends the information search aspects.to discuss heuristics reliance to enrich our understanding of individual risk-taking in investment choices. A test for differences based on income is also conducted. In addition, this article discusses two forms of risky investments, stocks/options investments as well as mutual funds investments. We test our model with a sample of experienced investors by self-reported measurement. The findings thus expect to show that information searches and income have dramatic effects on investment preference variation. Accordingly, implications for financial consultants and ethics issues are discussed as well.
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    Item type:Item,
    The role of information searches in investment choice variation: Digital information, advice seeking and heuristics
    (2011-06-18)
    Tseng, Shun-Yao
    ;
    Yang, Chyan
    ;
    交大名義發表
    ;
    經營管理研究所
    ;
    National Chiao Tung University
    Purchasing risky investments can be a means to maximize individual wealth; but when faced with uncertainty about the investment outcome, individuals search for information on risk-reducing strategies. Most studies focus on digital information and advice-seeking information. This study extends the investigation of information search to discuss heuristics reliance, a simplified information search method. We also examine the effect of risk aversion on our extended information search model. The findings show that, individuals with more risk aversion tend to seek more information. More advice-seeking information search and heuristics reliance through a mass of digital information can increase investor's interest in mutual fund investments. The results demonstrate the value of enhancing the sophistication and accuracy of the information that a counselor provides, especially for investors who are risk averse. This study also has an implication for ethical issues.
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    Item type:Item,
    The Mediating Role of Information Searches in Risky Investment Preferences: Does More Digital Information Search Have a Stronger Effect?
    (2010)
    Tseng, Shun-Yao
    ;
    Yang, Chyan
    ;
    經營管理研究所
    ;
    Institute of Business and Management
    Purchasing higher risk financial investments have been a means to maximize individual wealth. This phenomenon is seen while there is a high uncertainty about the higher risk financial investments. Facing uncertainty, an individual may assess psychological or economic loss, and then develop risk-reducing strategies. Viewing information searches as risk-reducing strategies in this study, we attempted to propose a mediated model of the determinants of higher risk investment decision making where theorizing that the effect of risk aversion on higher risk investment decisions was mediated by information searches. Moreover, heuristics, a simplified information research method, is proposed to extend information searches. 500 investors with investment experiment from financial holding companies were surveyed and structural equation modeling was employed. We expected that the results could provide empirical support for (1) greatly expanding our understanding for the heuristics reliance in information search, and (2) validating the usefulness of the mediated model which views information search as a mediator of effects on higher risk investment preferences, especially in the mediating role of professional advice and heuristics. Thus, the practical implications for professional advisors or governments could be addressed.