<link rel="stylesheet" href="styles.cf390c6bfbe7555f.css">

學術出版;;Publications

Permanent URI for this communityhdl:11536/1

收集所有交通大學研究人員與學生個人或團體所發表之各項學術著作，涵蓋期刊論文、教師專書、學位論文等項。;;Collections of Publications of NCTU Researchers and Students Like Journal Papers and Thesis.

Browse

🏛️國立陽明交通大學機構典藏

Has files: NoSubject: search.filters.subject.cross-selling

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item type:Item,
    HPRS: A profitability based recommender system
    (2007)
    Chen, Mu-Chen
    ;
    Chen, Long-Sheng
    ;
    Hsu, Fei-Hao
    ;
    Hsu, Yuanjia
    ;
    Chou, Hsiao-Ying
    In electronic commerce, recommender systems are popularly being used to help enterprises for satisfying customers' individually diverse preferences. These systems learn about user preferences over time and automatically suggest products that fit the learned model of user preferences. In tradition, recommendations are provided to customers based on purchase probability and customers' preferences, without considering the profitability factor for sellers. This work presents a new profitability-based recommender system, HPRS (Hybrid Perspective Recommender System), which attempts to integrate the profitability factor into the traditional recommender systems. Comparisons between our proposed system and traditional system which only considers the purchase probability clarify the advantages of our system. The experimental results show that the proposed HPRS can increase profit from cross-selling without compromising recommendation accuracy.