瑞芳地區旅遊觀光產業系統振興與管理策略之研究

Abstract

隨著經濟的成長與社會型態的改變，休閒遊憩活動成為滿足國人精神生活享受中重要的一環。結合產業、文化、藝術、休憩與生活的方式，地方文化及生態旅遊觀光產業系統振興成為地方經濟發展的主要動力。掌握未來遊憩新趨勢，展現在地文化的經濟價值，整合文化社會資源及當地民眾的參與，強化地方經濟體質，成為推動具有地方風貌與特色的產業系統。本研究經由參與式地方評價以及田野調查與問卷的方法，找出瑞芳地區旅遊觀光產業系統中的優勢、劣勢、機會與威脅因子，透過專家判斷模糊德爾非過濾並確立各項策略因子，使用矩陣分析法及應用層級分析法建立居民人、文、地、景、產永續發展的新思維，完成振興瑞芳地方觀光產業系統管理策略之研擬。

With the sustained economic growth and the changing patterns of the society, tourism has become a vital part to satisfy the people spiritual needs. Therefore, developing localized tourism is an important method to improve local economy and industries. Based on the cultural elements and the thoughts of profitability, the integration of regional living space, culturally social resources, and local economy and distinguishing features is the new trends in tourism. The purpose of this study is to find out strength, weakness, opportunity, and threat elements of the Rayfun town with respect to cultural-tourism and eco-tourism by conducting participatory local appraisal and field survey. Subsequently, using Fuzzy Delphi, their strategic factors are identified. Finally, we are applying TOWS method and AHP to create new solutions of building sustainable strategies. The management strategies are also given.