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dc.contributor.authorChen, Mu-Chenen_US
dc.contributor.authorChen, Long-Shengen_US
dc.contributor.authorHsu, Fei-Haoen_US
dc.contributor.authorHsu, Yuanjiaen_US
dc.contributor.authorChou, Hsiao-Yingen_US
dc.date.accessioned2014-12-08T15:14:52Z-
dc.date.available2014-12-08T15:14:52Z-
dc.date.issued2007en_US
dc.identifier.isbn978-1-4244-1528-1en_US
dc.identifier.urihttp://hdl.handle.net/11536/11212-
dc.description.abstractIn electronic commerce, recommender systems are popularly being used to help enterprises for satisfying customers' individually diverse preferences. These systems learn about user preferences over time and automatically suggest products that fit the learned model of user preferences. In tradition, recommendations are provided to customers based on purchase probability and customers' preferences, without considering the profitability factor for sellers. This work presents a new profitability-based recommender system, HPRS (Hybrid Perspective Recommender System), which attempts to integrate the profitability factor into the traditional recommender systems. Comparisons between our proposed system and traditional system which only considers the purchase probability clarify the advantages of our system. The experimental results show that the proposed HPRS can increase profit from cross-selling without compromising recommendation accuracy.en_US
dc.language.isoen_USen_US
dc.subjectcross-sellingen_US
dc.subjectcollaborative filteringen_US
dc.subjectelectronic commerceen_US
dc.subjectpersonalizationen_US
dc.subjectproduct profitabilityen_US
dc.subjectrecommender systems.en_US
dc.titleHPRS: A profitability based recommender systemen_US
dc.typeProceedings Paperen_US
dc.identifier.journal2007 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-4en_US
dc.citation.spage219en_US
dc.citation.epage223en_US
dc.contributor.department運輸與物流管理系 註:原交通所+運管所zh_TW
dc.contributor.departmentDepartment of Transportation and Logistics Managementen_US
dc.identifier.wosnumberWOS:000253974000045-
Appears in Collections:Conferences Paper