標題: HPRS: A profitability based recommender system
作者: Chen, Mu-Chen
Chen, Long-Sheng
Hsu, Fei-Hao
Hsu, Yuanjia
Chou, Hsiao-Ying
運輸與物流管理系
註:原交通所+運管所

Department of Transportation and Logistics Management
關鍵字: cross-selling;collaborative filtering;electronic commerce;personalization;product profitability;recommender systems.
公開日期: 2007
摘要: In electronic commerce, recommender systems are popularly being used to help enterprises for satisfying customers' individually diverse preferences. These systems learn about user preferences over time and automatically suggest products that fit the learned model of user preferences. In tradition, recommendations are provided to customers based on purchase probability and customers' preferences, without considering the profitability factor for sellers. This work presents a new profitability-based recommender system, HPRS (Hybrid Perspective Recommender System), which attempts to integrate the profitability factor into the traditional recommender systems. Comparisons between our proposed system and traditional system which only considers the purchase probability clarify the advantages of our system. The experimental results show that the proposed HPRS can increase profit from cross-selling without compromising recommendation accuracy.
URI: http://hdl.handle.net/11536/11212
ISBN: 978-1-4244-1528-1
期刊: 2007 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1-4
起始頁: 219
結束頁: 223
顯示於類別:會議論文