Full metadata record
DC FieldValueLanguage
dc.contributor.authorLee Tzong-Ruen_US
dc.contributor.authorLi Jan-Mouen_US
dc.date.accessioned2014-12-08T15:16:28Z-
dc.date.available2014-12-08T15:16:28Z-
dc.date.issued2006-06-01en_US
dc.identifier.issn1567-4223en_US
dc.identifier.urihttp://dx.doi.org/10.1016/j.elerap.2005.10.004en_US
dc.identifier.urihttp://hdl.handle.net/11536/12185-
dc.description.abstractCurrently, the major marketing channel for flower suppliers and retailers in Taiwan is the flower wholesale market. However, when the retailers make purchases in the wholesale market, the dominant suppliers offer poor service, and the retailers find it inconvenient to collect information on the price of flowers. Our study shows that the E-Commerce mechanism of the e-marketplace can improve trading efficiency and lower the cost of collecting information as well as the purchase price. According to our analysis, the e- marketplace can use ''a combination of pictures, literal description, and regulated classiffication'' to introduce the quality of flower products. By Fuzzy Delphi, the key factors which affect the operation modes between the retailer and the e-marketplace are ''cooperation on urgent orders'', ''accuracy of order processing'', and ''order processing efficiency''. Then, based on the three key factors, we use Fuzzy Multiple Criteria Decision Making to find what operation modes the e-marketplace should take to cooperate with the retailer. Retailers find the three operation modes ''actively placing orders'', ''jointly negotiating prices'', and ''free bidding'' equally compatible, so we suggest that the e- marketplace should provide these modes at the same time for retailer use and later the retailers can adjust the modes according to their business performance. (c) 2005 Elsevier B.V. All rights reserved.en_US
dc.language.isoen_USen_US
dc.subjecte-commerceen_US
dc.subjecte-marketplaceen_US
dc.subjectfloral industryen_US
dc.subjectfuzzy Delphien_US
dc.subjectfuzzy multiple criteria decision makingen_US
dc.subjectKano analysisen_US
dc.titleKey factors in forming an e-marketplace: An empirical analysisen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.elerap.2005.10.004en_US
dc.identifier.journalELECTRONIC COMMERCE RESEARCH AND APPLICATIONSen_US
dc.citation.volume5en_US
dc.citation.issue2en_US
dc.citation.spage105en_US
dc.citation.epage116en_US
dc.contributor.department運輸與物流管理系 註:原交通所+運管所zh_TW
dc.contributor.departmentDepartment of Transportation and Logistics Managementen_US
dc.identifier.wosnumberWOS:000242627000003-
dc.citation.woscount12-
Appears in Collections:Articles


Files in This Item:

  1. 000242627000003.pdf

If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.