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dc.contributor.author黃琳雯en_US
dc.contributor.authorHuang, Lin-Wenen_US
dc.contributor.author蕭傑諭en_US
dc.contributor.authorHsiao, Chieh-Yuen_US
dc.date.accessioned2015-11-26T01:02:29Z-
dc.date.available2015-11-26T01:02:29Z-
dc.date.issued2015en_US
dc.identifier.urihttp://140.113.39.130/cdrfb3/record/nctu/#GT070253616en_US
dc.identifier.urihttp://hdl.handle.net/11536/127453-
dc.description.abstract本研究探討主題為大陸籍旅客由大陸地區機場起飛至美國西岸等機場,進行中途轉機與觀光停留的選擇行為,資料蒐集採敘述性偏好(Stated Preference Method, SP)問卷設計,並利用多項羅吉特及巢式羅吉特模式(Nested Logit, NL )進行校估,藉由觀光及轉機屬性水準值的模擬情境,測試旅客選擇中轉機場的轉移效果,進而分析旅運者對於中轉機場的選擇行為。研究結果顯示,票價、飛行時間、停留時間以及簽證規定等屬性具有顯著影響力;社會經濟變數上年齡也有顯著影響。在應用模型模擬方面,若政府開放大陸籍旅客來台灣中途入境觀光以及轉機旅遊免簽證,可以提高旅客選擇台灣作為中轉及入境短途觀光的市占率,意即在中轉及觀光機場競爭的優劣分析方面,台灣桃園機場之策略應朝向開放大陸旅客來台灣中途轉機及短期旅遊免簽證服務,作為大陸籍旅客來台灣中轉順道入境觀光機場的競爭利基。zh_TW
dc.description.abstractThis study is aimed to investigate the connecting airport choice behavior for China-Pacific Seaboard connecting flight. A data with stated preference was conducted to modeling the multinomial logit and nested logit model. The choice scenarios composed of tourism and airport attributes and their corresponding level of services were designed to explore travelers’ preference and airport competition. This study shows that travelers are more attention to fare,total flight time, stay time and visa-free. The results of simulations by using this model show that let Taiwan to be a transit stop and freeing visa for China travelers can help Taoyuan airport to gain more market share.en_US
dc.language.isozh_TWen_US
dc.subject巢式羅吉特zh_TW
dc.subject敘述性偏好zh_TW
dc.subject選擇行為zh_TW
dc.subject觀光zh_TW
dc.subject轉機zh_TW
dc.subjectNested logiten_US
dc.subjectStated preferenceen_US
dc.subjectChoice behavioren_US
dc.subjectTousimen_US
dc.title觀光與轉機選擇行為分析-以台灣為例zh_TW
dc.titleChoice Behavior of Tourism and Connecting Airport: A Case Study in Taiwanen_US
dc.typeThesisen_US
dc.contributor.department運輸與物流管理學系zh_TW
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