改編程度及情緒價性線索影響童話電影觀影經驗之效果研究－以基模失諧觀點出發

Abstract

本研究主要關注近年來童話電影的熱潮，為了能夠對此現象有更深入的理解，本研究分別採用內容分析法和實驗法來探討此一現象。 首先，透過內容分析法歸納出近年來童話電影所呈現的特色，並更進一步探討變化趨勢。研究結果發現近期童話電影傾向於保有童話故事的結構性特色，並且強調單一童話故事主軸，在這樣的架構之下透過故事內容、角色塑造或是不同的呈現手法進行改編。此外，近期童話電影開始呈現較多陰暗化的元素，顯示成年閱聽眾在童話電影市場重要性的提升。 實驗法主要探討閱聽人觀看童話電影時的心理機制，以基模失諧的觀點出發，討論改編程度和情緒價性線索是否會影響閱聽人的享樂經驗，並且更進一步探討在童話電影的失諧訊息處理過程中，是否會有其他影響因素。研究結果發現童話電影改編程度高且呈現正向情緒價性線索時，會使閱聽人有最好的享樂經驗。當閱聽人童話故事基模高時，觀看改編程度高的改編電影時，會產生較高的驚奇感，而童話電影中的高度改編必須要能夠引發閱聽人的驚奇感，才會對享樂經驗造成影響。此外，想像力在童話電影的享樂經驗中也扮演重要角色。

This research mainly focuses on the enthusiasm for adapted fairy tale film in recent years. For the in-depth understanding, the content analysis and experimental design is adopted. At first, the research concludes features of the fairy tale film by content analysis, and further investigates the variation trend. The results indicate that recent fairy tale films trend towards keeping structural features of common fairy tales and highlighting the axis of single fairy tale. Under the structure, the fairy tale films are adapted by different story details, role shaping and different ways of presenting. Besides, more dark elements have been infused into recent fairy tale films, which shows the importance of adult audience market. Study two’s experiment focuses on audience’s psychological mechanism when watching a fairy tale film. From the view of schema incongruity, this study discuss whether adaptation degree and emotional valence of fairy tale films would affect audience’s viewing enjoyment, and further explore other factors that may influence the schema incongruity processing. The result shows that the combination of high degree of adaptation and positive emotion valence clues in fairy tale film will induce the best enjoyment for audience. When an audience is equipped with strong fairy tale schema, watching fairy tale film with high degree of adaptation will perceive higher surprise, and the surprise is an essential element for adaptation to affect audience’s enjoyment. In addition, audience’s imagination also plays an important role in the enjoyment of watching fairy tale film.