標題: Corporate social responsibility and sustainability balanced scorecard: The case study of family-owned hotels
作者: Kang, Jin-Su
Chiang, Chun-Fang
Huangthanapan, Kitipop
Downing, Stephen
管理學院
經營管理研究所
College of Management
Institute of Business and Management
關鍵字: Corporate social responsibility;Balanced scorecard;Sustainable balanced scorecard;Family-owned hotels
公開日期: 1-Jul-2015
摘要: This research aims to find empirical support for the benefits of Corporate Social Responsibility (CSR) to family-owned hotels by identifying paths through which CSR influences business. The Sustainability Balanced Scorecard (SBSC) concept is used to assess the perceived importance of relationships between CSR and business performances to support the goals of the case hotels. SBSC breaks the business down into five dimensions namely; Financial, Customer, Internal Business, Learning & Growth and Non-Market Perspective, which is CSR in this study. The results of partial least squares (PLS) regression using the sample consisting of three stakeholders (i.e., two hundred customers, seventy employees and thirty managers) of family-owned hotels delivered several findings: (i) both the employee and manager group shows that CSR has a significant influence on BSC dimensions with variance (ii) all of the stakeholder groups support the significant relationship between CSR and goals and (iii) all of the stakeholder groups confirm the causal relationship among BSC dimensions with variance. Lastly, we conclude the paper by discussing implications for family-owned hotels as well as addressing limitations. (C) 2015 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.ijhm.2015.05.001
http://hdl.handle.net/11536/127960
ISSN: 0278-4319
DOI: 10.1016/j.ijhm.2015.05.001
期刊: INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume: 48
起始頁: 124
結束頁: 134
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