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dc.contributor.authorWang, Jin-Yuanen_US
dc.contributor.authorWu, Tung-Lingen_US
dc.date.accessioned2015-12-02T02:59:34Z-
dc.date.available2015-12-02T02:59:34Z-
dc.date.issued2015-12-01en_US
dc.identifier.issn0253-3839en_US
dc.identifier.urihttp://dx.doi.org/10.1080/02533839.2015.1056554en_US
dc.identifier.urihttp://hdl.handle.net/11536/128367-
dc.description.abstractPrevious research regarding customer relationship management has shown that acquiring a new customer costs much more than retaining an existing customer. Thus, from the perspective of transit agencies, maintaining existing passengers is a cost-effective strategy. This paper investigates the patronage behavior of bus passengers when real-time transit information (RTTI) is made available. Survival analysis based on survey data collected in Kaohsiung city, Taiwan, shows that the risk of RTTI users ceasing their use of transit was 32.9% that of RTTI non-users. Moreover, passengers using RTTI tended to use public transportation 0.15years longer than those who did not use RTTI. This study found that RTTI helps to retain passengers and provides concrete suggestions regarding RTTI promotion and bus business management for administrators.en_US
dc.language.isoen_USen_US
dc.subjectreal-time transit informationen_US
dc.subjectintelligent transportation systemsen_US
dc.subjectsurvival analysisen_US
dc.subjectpublic transportationen_US
dc.titleEffects of real-time transit information services on the patronage behavior of passengersen_US
dc.typeArticleen_US
dc.identifier.doi10.1080/02533839.2015.1056554en_US
dc.identifier.journalJOURNAL OF THE CHINESE INSTITUTE OF ENGINEERSen_US
dc.citation.volume38en_US
dc.citation.spage1010en_US
dc.citation.epage1019en_US
dc.contributor.department運輸與物流管理系 註:原交通所+運管所zh_TW
dc.contributor.departmentDepartment of Transportation and Logistics Managementen_US
dc.identifier.wosnumberWOS:000363085900006en_US
dc.citation.woscount0en_US
Appears in Collections:Articles