標題: Effects of real-time transit information services on the patronage behavior of passengers
作者: Wang, Jin-Yuan
Wu, Tung-Ling
運輸與物流管理系
註:原交通所+運管所

Department of Transportation and Logistics Management
關鍵字: real-time transit information;intelligent transportation systems;survival analysis;public transportation
公開日期: 1-Dec-2015
摘要: Previous research regarding customer relationship management has shown that acquiring a new customer costs much more than retaining an existing customer. Thus, from the perspective of transit agencies, maintaining existing passengers is a cost-effective strategy. This paper investigates the patronage behavior of bus passengers when real-time transit information (RTTI) is made available. Survival analysis based on survey data collected in Kaohsiung city, Taiwan, shows that the risk of RTTI users ceasing their use of transit was 32.9% that of RTTI non-users. Moreover, passengers using RTTI tended to use public transportation 0.15years longer than those who did not use RTTI. This study found that RTTI helps to retain passengers and provides concrete suggestions regarding RTTI promotion and bus business management for administrators.
URI: http://dx.doi.org/10.1080/02533839.2015.1056554
http://hdl.handle.net/11536/128367
ISSN: 0253-3839
DOI: 10.1080/02533839.2015.1056554
期刊: JOURNAL OF THE CHINESE INSTITUTE OF ENGINEERS
Volume: 38
起始頁: 1010
結束頁: 1019
Appears in Collections:Articles