標題: Pedagogies of food and ethical personhood: TV cooking shows in postwar Taiwan
作者: Wei, Ti
Martin, Fran
傳播與科技學系
Department of Communication and Technology
關鍵字: cooking shows;lifestyle television;Taiwan television;televisual ethics;television history
公開日期: 2-Nov-2015
摘要: Taking one of the most representative subgenres of lifestyle TV, the cooking show, as a case study, in this article, we examine the history and changing cultural meanings of this televisual genre in the context of Taiwan\'s postwar social history and TV industry. We conduct textual analyses of Taiwanese cooking shows across three different historical stages: Fu Pei Mei\'s shows (the 1960s-1980s), Chen Hong\'s shows (the 1990s), and Metrosexual Uber-Chef with Master Ah-Ji (the 2000s), in order to advance a critical exploration of the complex relationships between these popular media texts and their social and industrial contexts. We argue that, in line with the ongoing transformations in Taiwan\'s society and television industry over the postwar era, the cooking show essentially shifted from educational-cultural to entertainment programming. However, at the same time, the pedagogical function of teaching both cooking skills and life ethics was maintained throughout the different stages, albeit represented very differently in each of the three periods, corresponding with the social and industrial contexts pertaining in each.
URI: http://dx.doi.org/10.1080/01292986.2015.1007333
http://hdl.handle.net/11536/129469
ISSN: 0129-2986
DOI: 10.1080/01292986.2015.1007333
期刊: Asian Journal of Communication
Volume: 25
起始頁: 636
結束頁: 651
Appears in Collections:Articles