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dc.contributor.authorHsiao, Chun-Huaen_US
dc.contributor.authorYang, Chyanen_US
dc.date.accessioned2017-04-21T06:49:37Z-
dc.date.available2017-04-21T06:49:37Z-
dc.date.issued2008en_US
dc.identifier.isbn978-1-4244-2329-3en_US
dc.identifier.urihttp://dx.doi.org/10.1109/ICMIT.2008.4654486en_US
dc.identifier.urihttp://hdl.handle.net/11536/135051-
dc.description.abstractTo understand travelers\' willingness to take High Speed Railroad (HSR) and its antecedents, this study added two constructs- novelty seeking and trust- to the model of theory of planned behavior (TPB). Research data was collected in a survey of 300 college students from a university in northern Taiwan. Results indicated that attitude, perceived behavioral control, and subjective norm were found to have positive effects on behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on these antecedents of taking HSR intention. Theoretical and marketing implications were derived.en_US
dc.language.isoen_USen_US
dc.subjectTPBen_US
dc.subjectHSRen_US
dc.subjectattitudeen_US
dc.subjectperceived behavioral controlen_US
dc.subjectsubjective normen_US
dc.subjectbehavioral intentionen_US
dc.subjectnovelty seekingen_US
dc.subjecttrusten_US
dc.titlePredicting Travel Intention to take HSR among College Studentsen_US
dc.typeProceedings Paperen_US
dc.identifier.doi10.1109/ICMIT.2008.4654486en_US
dc.identifier.journal2008 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY, VOLS 1-3en_US
dc.citation.spage900en_US
dc.citation.epage+en_US
dc.contributor.department經營管理研究所zh_TW
dc.contributor.departmentInstitute of Business and Managementen_US
dc.identifier.wosnumberWOS:000262920500160en_US
dc.citation.woscount0en_US
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