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dc.contributor.authorHuang, Chi-Yoen_US
dc.contributor.authorLiu, Yu-Weien_US
dc.contributor.authorTzeng, Gwo-Hshiungen_US
dc.date.accessioned2017-04-21T06:49:57Z-
dc.date.available2017-04-21T06:49:57Z-
dc.date.issued2012en_US
dc.identifier.isbn978-3-642-29977-3en_US
dc.identifier.isbn978-3-642-29976-6en_US
dc.identifier.issn2190-3018en_US
dc.identifier.urihttp://hdl.handle.net/11536/135455-
dc.description.abstractInformation technology (IT) products have played significant roles from both aspects of market development as well as technology growth. However, predicting technology acceptance toward the IT products is always challenging for marketers and designers. Also, the characteristics of and strategies for IT products at different stages of product life cycle are different. Therefore, the customers\' preference and needs change rapidly at different stages in product life cycle. However, very few scholars tried to explore how the technology can be accepted at various stages of a product life cycle was seldom discussed. But the issue is very important. Thus, this research aims to propose DEMATEL based Network Process for discovering the influential factors of the technology acceptance for introduction stage IT product. An empirical study based on the Smart TV for introduction stage will be used to verify the feasibility of this framework. Further, the Lead User Method will be applied to predict the preference and the purchase behavior of mass user and the result could be a reference for industrial marketing activities and design process.en_US
dc.language.isoen_USen_US
dc.subjectTechnology Acceptance Model (TAM)en_US
dc.subjectLead User Methoden_US
dc.subjectDEMATEL based Network Process (DNP)en_US
dc.subjectMultiple Criteria Decision Making (MCDM)en_US
dc.titleDerivations of Factors Influencing the Technology Acceptance of Smart TV by Using the DEMATEL Based Network Processen_US
dc.typeProceedings Paperen_US
dc.identifier.journalINTELLIGENT DECISION TECHNOLOGIES (IDT'2012), VOL 1en_US
dc.citation.volume15en_US
dc.citation.spage457en_US
dc.citation.epage469en_US
dc.contributor.department科技管理研究所zh_TW
dc.contributor.departmentInstitute of Management of Technologyen_US
dc.identifier.wosnumberWOS:000317062000046en_US
dc.citation.woscount0en_US
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