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dc.contributor.authorLiao, Tsai-Lingen_US
dc.contributor.authorSung, Hao-Changen_US
dc.contributor.authorYu, Min-Tehen_US
dc.date.accessioned2017-04-21T06:49:20Z-
dc.date.available2017-04-21T06:49:20Z-
dc.date.issued2016-04en_US
dc.identifier.issn1540-496Xen_US
dc.identifier.urihttp://dx.doi.org/10.1080/1540496X.2015.1117851en_US
dc.identifier.urihttp://hdl.handle.net/11536/136451-
dc.description.abstractThis study examines the effect of advertising expenditure on strengthening a firm\'s intangible capital and firm value by attracting the public on the firm\'s visibility and then investigates the role of advertising expenditures on a banking firm\'s market value, liquidity, and breadth of ownership. The empirical results find that the advertising has a significantly positive effect on banking firm\'s share value, liquidity, and institutional holdings. Consequently, this study concludes that advertising benefits banking firms through increased investor perceptions of such firms. In particular, the findings provide additional support for the home bias phenomena, in which investors prefer to invest in familiar stocks.en_US
dc.language.isoen_USen_US
dc.subjectinvestor recognitionen_US
dc.subjectadvertising expendituresen_US
dc.subjectmarket valuationen_US
dc.subjectstock liquidityen_US
dc.titleAdvertising and Investor Recognition of Banking Firms: Evidence from Taiwanen_US
dc.typeArticle; Proceedings Paperen_US
dc.identifier.doi10.1080/1540496X.2015.1117851en_US
dc.identifier.journalEMERGING MARKETS FINANCE AND TRADEen_US
dc.citation.volume52en_US
dc.citation.issue4en_US
dc.citation.spage812en_US
dc.citation.epage824en_US
dc.contributor.department資訊管理與財務金融系 註:原資管所+財金所zh_TW
dc.contributor.departmentDepartment of Information Management and Financeen_US
dc.identifier.wosnumberWOS:000371086300005en_US
dc.citation.woscount0en_US
Appears in Collections:Conferences Paper