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dc.contributor.author陳光華zh_TW
dc.contributor.authorQuang-Hua Chenen_US
dc.date.accessioned2017-10-06T06:22:45Z-
dc.date.available2017-10-06T06:22:45Z-
dc.date.issued1976-12en_US
dc.identifier.urihttp://hdl.handle.net/11536/137563-
dc.description.abstractAn empirical approach based on personality test of consumer's driving needs and response traits predicts Taipei housewifes' reaction in buying process at supermarkets. Some comprehensive views present hereby to help the marketer to design of proper marketing strategy in supermarket operation.en_US
dc.language.isoen_USen_US
dc.title台北市超級市場消費購買行為之實證研究報告zh_TW
dc.titleShopping Behavior at Supermarket in Taipei City:An Empirical Studyen_US
dc.typeCampus Publicationsen_US
dc.identifier.journal交通大學學報zh_TW
dc.identifier.journalThe Journal of National Chiao Tung Universityen_US
dc.citation.volume2en_US
dc.citation.spage95en_US
dc.citation.epage=O38-1en_US
顯示於類別:交通大學學報


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