探索台灣微控制器產業開發策略

Abstract

本研究透過文獻分析法，從新產品開發程序，找出構面及其構面下所屬因子， 配合專家訪談製作出專家問卷，並對台灣微控制器產業相關之專家進行問卷調查及訪談。計算眾數、平均數和標準差等統計基本量數之後，再轉化成質的訊息，以很高、次高、中等、較低及很低等五個等級，說明該項指標在整個體系中的適切地位，透過專家小組成員的意見判定後，形成一致性共識，整理成一個適切的新產品開發策略及策略因子。最後，將調查結果依策略因子的重要程度做排序。 根據本研究的結果，新產品開發策略規劃模式在市場面應著重於強化市場，技術面則著重於新技術。而影響台灣微控制器IC設計公司新產品開發策略的因子，在將所有因子之重要度總和後平均並排序之後，重要度依優先順序為產品價值、安全法規、研發技術、操作使用、開發成本、研發人才、政府政策、生產製造、企業形象、環保與文化。台灣微控制器之IC設計廠商可據以思考最適合的產品開發策略，期待在產品開發階段，將有限資源投入產品開發，增加產品競爭優勢，使得競爭者無法快速取代新產品。

The research identified the dimensions and factors of the new product development processes by literature analysis. Based on the literature analysis and expert interviews, expert questionnaires were created and were distributed to the expert of Taiwanese microcontroller related industry. By calculating mode, mean and standard deviation, the statistics results were transformed into quality messages which were divided into high, the second highest, medium, low and very low, five levels, indicating that the index in the whole system the appropriate status. And then an appropriate new product development strategy and strategy factors could be organized when the feedback from the questionnaires came to the consensus. At last, rank the strategy factors by the importance of the findings. According to the results of this research, to check from market dimension, a new product development and strategic planning model should focus on the strengthening market, and, from technology dimension, focus on new technology. The factors of new product development strategies are ranked as following: the value of the product, safety regulations, research and development technology, operation, development costs , R&D personnel, government policy, manufacturing, corporate image, environmental protection and culture. Based on the results of this research, the micro-controller suppliers of Taiwan are able to adopt a most suitable new product development strategy to build a barrier from competition and keep the company at a profitable status.