標題: | The Connection Between Happiness and Service Businesses: A Preliminary Study |
作者: | Chiu, Hung-Chang Hsieh, Yi-Ching Yeh, Huey-Jiuan Kuo, Chien-Liang Lee, Monle Yu, Der-Jang 應用藝術研究所 Institute of Applied Arts |
關鍵字: | Happiness;Happiness segments;Services;Culture |
公開日期: | 1-十月-2011 |
摘要: | Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country. |
URI: | http://dx.doi.org/10.1007/s10902-010-9230-x http://hdl.handle.net/11536/14024 |
ISSN: | 1389-4978 |
DOI: | 10.1007/s10902-010-9230-x |
期刊: | JOURNAL OF HAPPINESS STUDIES |
Volume: | 12 |
Issue: | 5 |
起始頁: | 841 |
結束頁: | 860 |
顯示於類別: | 期刊論文 |