標題: The Connection Between Happiness and Service Businesses: A Preliminary Study
作者: Chiu, Hung-Chang
Hsieh, Yi-Ching
Yeh, Huey-Jiuan
Kuo, Chien-Liang
Lee, Monle
Yu, Der-Jang
應用藝術研究所
Institute of Applied Arts
關鍵字: Happiness;Happiness segments;Services;Culture
公開日期: 1-十月-2011
摘要: Happiness may be one of the most important goals that many people pursue in the world. This study adopts a qualitative approach to investigate the determinants of happiness for Taiwanese/Chinese people. Further, we investigate related service opportunities for happiness via a field survey of 808 respondents. This study identifies four happiness segments for people in Taiwan/China: Influential & Outgoing, Adequately Settled, Pleasure Seeking, and Young & Restless. These four happiness segments differ markedly in terms of characteristics and potential service opportunities. The findings of this study have implications for researchers who are seeking to understand happiness in an Asian country.
URI: http://dx.doi.org/10.1007/s10902-010-9230-x
http://hdl.handle.net/11536/14024
ISSN: 1389-4978
DOI: 10.1007/s10902-010-9230-x
期刊: JOURNAL OF HAPPINESS STUDIES
Volume: 12
Issue: 5
起始頁: 841
結束頁: 860
顯示於類別:期刊論文


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