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dc.contributor.authorLi, Yung-Mingen_US
dc.contributor.authorYeh, Yung-Shaoen_US
dc.date.accessioned2014-12-08T15:19:53Z-
dc.date.available2014-12-08T15:19:53Z-
dc.date.issued2010-07-01en_US
dc.identifier.issn0747-5632en_US
dc.identifier.urihttp://dx.doi.org/10.1016/j.chb.2010.01.004en_US
dc.identifier.urihttp://hdl.handle.net/11536/14096-
dc.description.abstractThe growth of mobile commerce (m-commerce) has motivated a better understanding of how trust can be built on a mobile device. Researchers have previously examined design aesthetics (or visual aesthetics) of mobile website and incorporated a hedonic component of enjoyment in m-commerce domain, but the relationship between design aesthetics of mobile website design and customer trust in m-commerce has been rarely investigated. In this study, design aesthetics was enhanced to include a website characteristics component as important to trust development on the mobile Internet. This model was examined through an empirical study involving 200 subjects using structural equation modeling techniques. Our research found that design aesthetics did significantly impact website characteristics component, especially customization, perceived usefulness and ease of use, all of which were ultimately shown to have significant explanatory power in affecting customer trust. (C) 2010 Elsevier Ltd. All rights reserved.en_US
dc.language.isoen_USen_US
dc.subjectMobile commerceen_US
dc.subjectTrusten_US
dc.subjectDesign aestheticsen_US
dc.subjectWebsite designen_US
dc.subjectWebsite qualityen_US
dc.titleIncreasing trust in mobile commerce through design aestheticsen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.chb.2010.01.004en_US
dc.identifier.journalCOMPUTERS IN HUMAN BEHAVIORen_US
dc.citation.volume26en_US
dc.citation.issue4en_US
dc.citation.spage673en_US
dc.citation.epage684en_US
dc.contributor.department資訊管理與財務金融系 註:原資管所+財金所zh_TW
dc.contributor.departmentDepartment of Information Management and Financeen_US
dc.identifier.wosnumberWOS:000278348500023-
dc.citation.woscount31-
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