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dc.contributor.authorHsiao, Chun-Huaen_US
dc.contributor.authorYang, Chyanen_US
dc.date.accessioned2014-12-08T15:19:53Z-
dc.date.available2014-12-08T15:19:53Z-
dc.date.issued2010-07-01en_US
dc.identifier.issn1369-8478en_US
dc.identifier.urihttp://dx.doi.org/10.1016/j.trf.2010.04.011en_US
dc.identifier.urihttp://hdl.handle.net/11536/14098-
dc.description.abstractIn order to understand travelers' willingness to take Taiwan's High Speed Rail (HSR) and its antecedents, this study adds two constructs - novelty seeking and trust - to the model of theory of planned behavior (TPB). The study collected research data from a university in northern Taiwan, resulting in an effective data of 300 subjects. Results indicate that attitude, perceived behavioral control, and subjective norm are found to have positive effects on the behavioral intention of taking HSR. Furthermore, novelty seeking and trust also have positive influences on attitude and three antecedents of the intention in taking HSR respectively. Theoretical and marketing implications are derived. (C) 2010 Elsevier Ltd. All rights reserved.en_US
dc.language.isoen_USen_US
dc.subjectTPBen_US
dc.subjectHSRen_US
dc.subjectAttitudeen_US
dc.subjectPerceived behavioral controlen_US
dc.subjectSubjective normen_US
dc.subjectBehavioral intentionen_US
dc.subjectNovelty seekingen_US
dc.subjectTrusten_US
dc.titlePredicting the travel intention to take High Speed Rail among college studentsen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.trf.2010.04.011en_US
dc.identifier.journalTRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOURen_US
dc.citation.volume13en_US
dc.citation.issue4en_US
dc.citation.spage277en_US
dc.citation.epage287en_US
dc.contributor.department經營管理研究所zh_TW
dc.contributor.departmentInstitute of Business and Managementen_US
dc.identifier.wosnumberWOS:000279237000006-
dc.citation.woscount5-
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