標題: THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND ONLINE SHOPPING MOTIVATIONS
作者: Huang, Jen-Hung
Yang, Yi-Chun
管理科學系
Department of Management Science
關鍵字: five-factor model;personality traits;motivations;online shopping
公開日期: 2010
摘要: In this study we investigated the relationship between personality traits and online shopping motivations by comparing Big Five model of personality (McCrae & Costa, 1987) and motivations for Internet shopping. Data were collected from 216 participants using a questionnaire. Regression analysis results indicated that openness was positively associated with adventure and idea motivation, and conscientiousness was positively associated with convenience motivation. Furthermore, extraversion was positively associated with sociality motivation, and neuroticism was positively related to lack of sociality motivation. Implications and further research directions are then discussed.
URI: http://hdl.handle.net/11536/14130
http://dx.doi.org/10.2224/sbp.2010.38.5.673
ISSN: 0301-2212
DOI: 10.2224/sbp.2010.38.5.673
期刊: SOCIAL BEHAVIOR AND PERSONALITY
Volume: 38
Issue: 5
起始頁: 673
結束頁: 679
顯示於類別:期刊論文