標題: | THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND ONLINE SHOPPING MOTIVATIONS |
作者: | Huang, Jen-Hung Yang, Yi-Chun 管理科學系 Department of Management Science |
關鍵字: | five-factor model;personality traits;motivations;online shopping |
公開日期: | 2010 |
摘要: | In this study we investigated the relationship between personality traits and online shopping motivations by comparing Big Five model of personality (McCrae & Costa, 1987) and motivations for Internet shopping. Data were collected from 216 participants using a questionnaire. Regression analysis results indicated that openness was positively associated with adventure and idea motivation, and conscientiousness was positively associated with convenience motivation. Furthermore, extraversion was positively associated with sociality motivation, and neuroticism was positively related to lack of sociality motivation. Implications and further research directions are then discussed. |
URI: | http://hdl.handle.net/11536/14130 http://dx.doi.org/10.2224/sbp.2010.38.5.673 |
ISSN: | 0301-2212 |
DOI: | 10.2224/sbp.2010.38.5.673 |
期刊: | SOCIAL BEHAVIOR AND PERSONALITY |
Volume: | 38 |
Issue: | 5 |
起始頁: | 673 |
結束頁: | 679 |
顯示於類別: | 期刊論文 |