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dc.contributor.authorHuang, Jen-Hungen_US
dc.contributor.authorYang, Yi-Chunen_US
dc.date.accessioned2014-12-08T15:19:57Z-
dc.date.available2014-12-08T15:19:57Z-
dc.date.issued2010en_US
dc.identifier.issn0301-2212en_US
dc.identifier.urihttp://hdl.handle.net/11536/14130-
dc.identifier.urihttp://dx.doi.org/10.2224/sbp.2010.38.5.673en_US
dc.description.abstractIn this study we investigated the relationship between personality traits and online shopping motivations by comparing Big Five model of personality (McCrae & Costa, 1987) and motivations for Internet shopping. Data were collected from 216 participants using a questionnaire. Regression analysis results indicated that openness was positively associated with adventure and idea motivation, and conscientiousness was positively associated with convenience motivation. Furthermore, extraversion was positively associated with sociality motivation, and neuroticism was positively related to lack of sociality motivation. Implications and further research directions are then discussed.en_US
dc.language.isoen_USen_US
dc.subjectfive-factor modelen_US
dc.subjectpersonality traitsen_US
dc.subjectmotivationsen_US
dc.subjectonline shoppingen_US
dc.titleTHE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND ONLINE SHOPPING MOTIVATIONSen_US
dc.typeArticleen_US
dc.identifier.doi10.2224/sbp.2010.38.5.673en_US
dc.identifier.journalSOCIAL BEHAVIOR AND PERSONALITYen_US
dc.citation.volume38en_US
dc.citation.issue5en_US
dc.citation.spage673en_US
dc.citation.epage679en_US
dc.contributor.department管理科學系zh_TW
dc.contributor.departmentDepartment of Management Scienceen_US
dc.identifier.wosnumberWOS:000279501700011-
dc.citation.woscount3-
Appears in Collections:Articles


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