《色彩的力量》 以企業視覺識別系統為載體的概念性創作

Abstract

我所進行的視覺形象設計，是一項概念性創作。與一般的企業形象設計有所不同，具體表現在設計的對象不是一個即將投入市場的商品或經營具體實務的公司及公益組織。而是利用企業形象設計的方法，以企業視覺識別系統為載體，針對白、紅、黑的顏色特性，以系列作品的形式，詮釋、概括它們各自蘊涵的抽象、觀念性的概念、象徵性及表現力，從而達到呈現顏色本身所具有的力量、靈魂與生命力的目的。

關鍵字：CI VI 抽象 色彩 生命力

My visual image design is a conceptual creation. Different from the general corporate image design, the object of design is not a company that is about to invest in the market or the company and the public welfare organization that deals with specific practices. But by using the method of corporate image design, as the carrier, in order to enterprise visual recognition system based on the color characteristics of white, red, black, in the form of series, interpretation, and summarized their implication of the concept of abstract and conceptual, symbolic and expressive force, so as to render the color itself is the strength, the purpose of soul and vitality.

Keyword: CI, VI, abstract, color, vitality