標題: | The impacts of an air-crash on students' transportation choice behaviour: An empirical study undertaken in Taiwan |
作者: | Lirn, Taih-Cherng Sheu, Jiuh-Biing 運輸與物流管理系 註:原交通所+運管所 Department of Transportation and Logistics Management |
關鍵字: | Air disaster;Logit model;Penghu |
公開日期: | 1-九月-2009 |
摘要: | This research's objectives are to identify major factors influencing offshore student-commuters' transportation mode-choice and to develop simple Logit choice models prior and post a major air disaster. The total trip time, trip cost, ease of access to a transportation mode, student-commuters' household income, and the risk perceived by student commuters using different transportation modes are found to have impacts on their mode-choice behaviour. Several logit model specifications were tested. The research reveals student-commuters' transportation mode-choice behaviour significantly changed post the May 2002 Penghu air accident. Reduction in airfares (which most airlines used to promote their services after the air-crash) was less attractive to passengers than convincing them that airline services were safe. Therefore, any post-disaster airline marketing campaign aimed at student-commuters should change from reduced fare promotion to service safety promotion. (C) 2009 Elsevier Ltd. All rights reserved. |
URI: | http://dx.doi.org/10.1016/j.trf.2009.06.001 http://hdl.handle.net/11536/14173 |
ISSN: | 1369-8478 |
DOI: | 10.1016/j.trf.2009.06.001 |
期刊: | TRANSPORTATION RESEARCH PART F-TRAFFIC PSYCHOLOGY AND BEHAVIOUR |
Volume: | 12 |
Issue: | 5 |
起始頁: | 404 |
結束頁: | 416 |
顯示於類別: | 期刊論文 |