Explore airlines' brand niches through measuring passengers' repurchase motivation - an application of Rasch measurement

doi:10.1016/j.jairtraman.2008.02.004

完整後設資料紀錄

DC 欄位	值	語言
dc.contributor.author	Chang, Hsin-Li	en_US
dc.contributor.author	Yang, Cheng-Hua	en_US
dc.date.accessioned	2014-12-08T15:20:04Z	-
dc.date.available	2014-12-08T15:20:04Z	-
dc.date.issued	2008-05-01	en_US
dc.identifier.issn	0969-6997	en_US
dc.identifier.uri	http://dx.doi.org/10.1016/j.jairtraman.2008.02.004	en_US
dc.identifier.uri	http://hdl.handle.net/11536/14230	-
dc.description.abstract	This study develops a method of measuring airline repurchase motivation exploring service items affecting repurchase, and aiding airlines to self-evaluate their service marketing. An empirical study is conducted involving interviewing 1457 repeat patrons of four major airlines that fly between Taipei and Hong Kong. Rasch measurements converting raw ordinal responses into interval scale values was applied to identify the relatively strong and weak service items for each airline. (C) 2008 Elsevier Ltd. All rights reserved.	en_US
dc.language.iso	en_US	en_US
dc.subject	service quality	en_US
dc.subject	repurchase motivation	en_US
dc.subject	brand niche	en_US
dc.subject	critical incident technique	en_US
dc.subject	Rasch measurement	en_US
dc.title	Explore airlines' brand niches through measuring passengers' repurchase motivation - an application of Rasch measurement	en_US
dc.type	Article	en_US
dc.identifier.doi	10.1016/j.jairtraman.2008.02.004	en_US
dc.identifier.journal	JOURNAL OF AIR TRANSPORT MANAGEMENT	en_US
dc.citation.volume	14	en_US
dc.citation.issue	3	en_US
dc.citation.spage	105	en_US
dc.citation.epage	112	en_US
dc.contributor.department	運輸與物流管理系註：原交通所+運管所	zh_TW
dc.contributor.department	Department of Transportation and Logistics Management	en_US
dc.identifier.wosnumber	WOS:000257036800001	-
dc.citation.woscount	4	-
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