標題: Television media old and new: A niche analysis of OTT, IPTV, and digital cable in Taiwan
作者: Li, Shu-Chu Sarrina
傳播研究所
Institute of Communication Studies
關鍵字: OTT;IPTV;Digital cable;Niche theory;Gratifications obtained;Competitive relationships
公開日期: 1-Nov-2017
摘要: Adopting Dimmick's niche theory as its theoretical framework, this study used gratifications obtained and gratification opportunities to examine the competitive relationships among three television media OTT, IPTV (MOD), and digital cable. Two research methods were employed, the first of which was to conduct 20 intensive interviews. The second method was to adopt a nationwide telephone survey that resulted in 1015 valid questionnaires. The data analysis yielded three conclusions. (1) Among the three media, OTT was the most competitive, while digital cable and MOD were almost equivalent in terms of their competitiveness. (2) The highest competition occurred between MOD and digital cable because the respondents perceived the two media to resemble one another more than OTT. (3) This study found OTT to be a generalist, while MOD and digital cable were specialists. (C) 2017 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.tele.2017.04.012
http://hdl.handle.net/11536/143958
ISSN: 0736-5853
DOI: 10.1016/j.tele.2017.04.012
期刊: TELEMATICS AND INFORMATICS
Volume: 34
起始頁: 1024
結束頁: 1037
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