標題: Replacement or complement: A niche analysis of Yahoo news, television news, and electronic news
作者: Li, Shu-Chu Sarrina
傳播研究所
Institute of Communication Studies
關鍵字: The theory of the niche;Yahoo news;Television news;Electronic newspapers;Replacement behaviors
公開日期: 1-Jul-2017
摘要: This study adopted the theory of the niche to investigate the competitive relationship between three news media Yahoo news, television news, and electronic newspapers. Two research methods, intensive interviews and a nationwide telephone survey, were employed to collect data for this study. The telephone survey resulted in 1002 valid telephone calls. This study found that Yahoo news did not produce its own news, but it was perceived by the respondents to be equivalent to television news and that the respondents perceived the strengths of Yahoo news and television news to be very different. Therefore, this study predicts that the two media would be able to coexist in Taiwan's news media market. Furthermore, the data from the niche analysis show that Yahoo news and television news were generalists, while electronic newspapers were specialists. (C) 2016 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.tele.2016.07.003
http://hdl.handle.net/11536/145275
ISSN: 0736-5853
DOI: 10.1016/j.tele.2016.07.003
期刊: TELEMATICS AND INFORMATICS
Volume: 34
起始頁: 261
結束頁: 273
Appears in Collections:Articles