標題: Patent Portfolio Analysis of E-payment Services Using Technical Ontology Roadmaps
作者: Trappey, Amy J. C.
Hsu, Abby P. T.
Trappey, Charles V.
管理科學系
Department of Management Science
關鍵字: e-commerce;e-payment;technology roadmap;patent portfolio
公開日期: 1-Jan-2016
摘要: Electronic payment (e-payment) is a subset of an e-commerce (EC) and critical to enhance customer loyalty. A well-designed e-payment service creates new commercial advantage and should be protected as intellectual property. This research develops an ontology roadmap using computer assisted methods to classify e-payment patents. The results of roadmap provide patent portfolio visualization which helps EC enterprises utilize strategic information for competitive advantages. This research also employs patent value indicators to benchmark patent portfolios. In the case implementation, two leading EC enterprises, Amazon and Alibaba, are studied using their e-payment patents as input to implement the proposed methodology. The roadmaps and value assessment results help to describe their underlying competitive advantages and provide management implications for business development.
URI: http://hdl.handle.net/11536/146601
ISSN: 1062-922X
期刊: 2016 IEEE INTERNATIONAL CONFERENCE ON SYSTEMS, MAN, AND CYBERNETICS (SMC)
起始頁: 4824
結束頁: 4829
Appears in Collections:Conferences Paper