標題: | Modeling e-loyalty: a moderated-mediation model |
作者: | Lin, Chieh-Peng Chiu, Chou-Kang Liu, Chu-Mei Chen, Kuang-Jung Hsiao, Chieh-Yu 運輸與物流管理系 註:原交通所+運管所 經營管理研究所 Department of Transportation and Logistics Management Institute of Business and Management |
關鍵字: | Visual appeal;service reputation;trust;e-loyalty;signaling theory |
公開日期: | 10-十二月-2018 |
摘要: | This work proposes a research model that elaborates upon the development of e-loyalty based on the signaling theory and attachment theory. In the model, e-loyalty is indirectly related to both visual appeal and an e-tailer's service reputation through the full mediation of trust and affection. At the same time, the relationships between trust and e-loyalty and between affection and e-loyalty are hypothetically moderated by an e-tailer's service reputation. The proposed hypotheses of this research were empirically tested using data from working professionals in high-tech firms in terms of online retailing. This study surveyed the same research participants at two different time points, one month apart, to verify the theoretical inferences. The empirical findings herein complement the previous literature by presenting how visual appeal and an e-tailer's service reputation simultaneously influence e-loyalty through various mediating and moderating mechanisms. |
URI: | http://dx.doi.org/10.1080/02642069.2018.1433165 http://hdl.handle.net/11536/148288 |
ISSN: | 0264-2069 |
DOI: | 10.1080/02642069.2018.1433165 |
期刊: | SERVICE INDUSTRIES JOURNAL |
Volume: | 38 |
起始頁: | 1160 |
結束頁: | 1178 |
顯示於類別: | 期刊論文 |