標題: Modeling e-loyalty: a moderated-mediation model
作者: Lin, Chieh-Peng
Chiu, Chou-Kang
Liu, Chu-Mei
Chen, Kuang-Jung
Hsiao, Chieh-Yu
運輸與物流管理系 註:原交通所+運管所
經營管理研究所
Department of Transportation and Logistics Management
Institute of Business and Management
關鍵字: Visual appeal;service reputation;trust;e-loyalty;signaling theory
公開日期: 10-十二月-2018
摘要: This work proposes a research model that elaborates upon the development of e-loyalty based on the signaling theory and attachment theory. In the model, e-loyalty is indirectly related to both visual appeal and an e-tailer's service reputation through the full mediation of trust and affection. At the same time, the relationships between trust and e-loyalty and between affection and e-loyalty are hypothetically moderated by an e-tailer's service reputation. The proposed hypotheses of this research were empirically tested using data from working professionals in high-tech firms in terms of online retailing. This study surveyed the same research participants at two different time points, one month apart, to verify the theoretical inferences. The empirical findings herein complement the previous literature by presenting how visual appeal and an e-tailer's service reputation simultaneously influence e-loyalty through various mediating and moderating mechanisms.
URI: http://dx.doi.org/10.1080/02642069.2018.1433165
http://hdl.handle.net/11536/148288
ISSN: 0264-2069
DOI: 10.1080/02642069.2018.1433165
期刊: SERVICE INDUSTRIES JOURNAL
Volume: 38
起始頁: 1160
結束頁: 1178
顯示於類別:期刊論文