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dc.contributor.authorLin, Chieh-Pengen_US
dc.contributor.authorChiu, Chou-Kangen_US
dc.contributor.authorLiu, Chu-Meien_US
dc.contributor.authorChen, Kuang-Jungen_US
dc.contributor.authorHsiao, Chieh-Yuen_US
dc.date.accessioned2019-04-02T05:59:58Z-
dc.date.available2019-04-02T05:59:58Z-
dc.date.issued2018-12-10en_US
dc.identifier.issn0264-2069en_US
dc.identifier.urihttp://dx.doi.org/10.1080/02642069.2018.1433165en_US
dc.identifier.urihttp://hdl.handle.net/11536/148288-
dc.description.abstractThis work proposes a research model that elaborates upon the development of e-loyalty based on the signaling theory and attachment theory. In the model, e-loyalty is indirectly related to both visual appeal and an e-tailer's service reputation through the full mediation of trust and affection. At the same time, the relationships between trust and e-loyalty and between affection and e-loyalty are hypothetically moderated by an e-tailer's service reputation. The proposed hypotheses of this research were empirically tested using data from working professionals in high-tech firms in terms of online retailing. This study surveyed the same research participants at two different time points, one month apart, to verify the theoretical inferences. The empirical findings herein complement the previous literature by presenting how visual appeal and an e-tailer's service reputation simultaneously influence e-loyalty through various mediating and moderating mechanisms.en_US
dc.language.isoen_USen_US
dc.subjectVisual appealen_US
dc.subjectservice reputationen_US
dc.subjecttrusten_US
dc.subjecte-loyaltyen_US
dc.subjectsignaling theoryen_US
dc.titleModeling e-loyalty: a moderated-mediation modelen_US
dc.typeArticleen_US
dc.identifier.doi10.1080/02642069.2018.1433165en_US
dc.identifier.journalSERVICE INDUSTRIES JOURNALen_US
dc.citation.volume38en_US
dc.citation.spage1160en_US
dc.citation.epage1178en_US
dc.contributor.department運輸與物流管理系 註:原交通所+運管所zh_TW
dc.contributor.department經營管理研究所zh_TW
dc.contributor.departmentDepartment of Transportation and Logistics Managementen_US
dc.contributor.departmentInstitute of Business and Managementen_US
dc.identifier.wosnumberWOS:000447299300006en_US
dc.citation.woscount0en_US
Appears in Collections:Articles