標題: Tweeting about emergency: A semantic network analysis of government organizations' social media messaging during Hurricane Harvey
作者: Liu, Wenlin
Lai, Chih-Hui
Xu, Weiai (Wayne)
關鍵字: Crisis response strategies;Government use of social media;Semantic networks;Government-public relations;Situational crisis communication theory
公開日期: 1-十二月-2018
摘要: While social media like Twitter have been increasingly adopted by public-sector organizations, it remains less explored as to how government and emergency management (EM) organizations use these platforms to communicate with the public in response to emerging natural disasters. Extending the Situational Crisis Communication Theory (SCCT) to the realm of social media, this study examines the emerging semantic networks from 67 government and EM organizations' official tweets during Hurricane Harvey over a three-week period. It identifies how multiple crisis response strategies-including instructing information, adjusting information, and bolstering-are constituted of different issues, actions, and organizational actors before, during, and immediately after the disaster event. Results suggest that government agencies use the strategy of instructing information predominantly before and during the disaster, whereas adjusting information and bolstering strategies are utilized more during post-disaster recovery. The study offers theoretical and practical implications of using a semantic network approach to studying organizational crisis responses.
URI: http://dx.doi.org/10.1016/j.pubrev.2018.10.009
http://hdl.handle.net/11536/148620
ISSN: 0363-8111
DOI: 10.1016/j.pubrev.2018.10.009
期刊: PUBLIC RELATIONS REVIEW
Volume: 44
起始頁: 807
結束頁: 819
顯示於類別:期刊論文