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dc.contributor.authorChen, Mu-Chenen_US
dc.contributor.authorChang, Kuo-Chienen_US
dc.contributor.authorHsu, Chia-Linen_US
dc.contributor.authorDe Leon, German Alcibiades Vegaen_US
dc.date.accessioned2019-04-02T06:01:06Z-
dc.date.available2019-04-02T06:01:06Z-
dc.date.issued2018-12-01en_US
dc.identifier.issn1479-2931en_US
dc.identifier.urihttp://dx.doi.org/10.1057/s41278-017-0084-6en_US
dc.identifier.urihttp://hdl.handle.net/11536/148703-
dc.description.abstractThis study explores the differential impacts of guanxi and relationship marketing, both at the interpersonal and interorganisational level, within the port logistics industry. We compare the effects of these two marketing approaches on outcome variables to elucidate managerial implications for logistics firms conducting cross-cultural business. The PLS-SEM method is used to analyse data from a survey of logistics companies in Taiwan and Panama. In both countries, interpersonal relationships engender significant effects on interorganisational relationships, and firm performance has significant effects on firm loyalty. As regards the determinants of supply-chain effectiveness and firm performance, we show that interpersonal relationships play a more important role in Taiwan, while interorganisational relationships have more weight in Panama. In other words, Asian companies focus on guanxi marketing at the personal level, while Latin American ones focus on relationship marketing at the interorganisational level. These findings and consequent knowledge can help companies conducting business in Asia and Latin America to adapt to counterpart's cultural business practices.en_US
dc.language.isoen_USen_US
dc.subjectGuanxien_US
dc.subjectRelationship marketingen_US
dc.subjectSupply-chain effectivenessen_US
dc.subjectFirm performanceen_US
dc.subjectLoyaltyen_US
dc.subjectPort logisticsen_US
dc.titleInvestigating the impacts of guanxi and relationship marketing in port logistics: two casesen_US
dc.typeArticleen_US
dc.identifier.doi10.1057/s41278-017-0084-6en_US
dc.identifier.journalMARITIME ECONOMICS & LOGISTICSen_US
dc.citation.volume20en_US
dc.citation.spage603en_US
dc.citation.epage623en_US
dc.contributor.department運輸與物流管理系 註:原交通所+運管所zh_TW
dc.contributor.departmentDepartment of Transportation and Logistics Managementen_US
dc.identifier.wosnumberWOS:000455354100007en_US
dc.citation.woscount0en_US
Appears in Collections:Articles