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dc.contributor.authorHsu, Chun-Chengen_US
dc.date.accessioned2014-12-08T15:20:55Z-
dc.date.available2014-12-08T15:20:55Z-
dc.date.issued2012-01-01en_US
dc.identifier.issn0957-4174en_US
dc.identifier.urihttp://dx.doi.org/10.1016/j.eswa.2011.07.006en_US
dc.identifier.urihttp://hdl.handle.net/11536/14892-
dc.description.abstractThe purpose of this study is to find the key factors influencing blog design, and explore the causal relationships between the criteria for each factor. Since design is a multiple criteria decision-making (MCDM) problem, this study adopts a model which is a hybrid of factor analysis and the Decision Making Trial and Evaluation Laboratory method (DEMATEL). The DEMATEL method is used to simplify and visualize the interrelationships between criteria in making a decision. This study found five core factors that influence blog design: visual clarity, interface and usability, content and searchability, programming, and sociability. In addition, the key criteria for each factor were identified and the impact-relation maps obtained. The results of this study can provide useful guidance to blog designers for developing better blog platforms. (C) 2011 Elsevier Ltd. All rights reserved.en_US
dc.language.isoen_USen_US
dc.subjectBlog designen_US
dc.subjectFactor analysisen_US
dc.subjectDEMATELen_US
dc.subjectMultiple criteria decision-making (MCDM)en_US
dc.titleEvaluation criteria for blog design and analysis of causal relationships using factor analysis and DEMATELen_US
dc.typeArticleen_US
dc.identifier.doi10.1016/j.eswa.2011.07.006en_US
dc.identifier.journalEXPERT SYSTEMS WITH APPLICATIONSen_US
dc.citation.volume39en_US
dc.citation.issue1en_US
dc.citation.spage187en_US
dc.citation.epage193en_US
dc.contributor.department傳播與科技學系zh_TW
dc.contributor.departmentDepartment of Communication and Technologyen_US
dc.identifier.wosnumberWOS:000296214900022-
dc.citation.woscount2-
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