標題: | The role of information searches in investment choice variation: Digital information, advice seeking and heuristics |
作者: | Tseng, Shun-Yao Yang, Chyan 交大名義發表 經營管理研究所 National Chiao Tung University Institute of Business and Management |
關鍵字: | Risk aversion;information search;digital information;advice-seeking information;heuristics |
公開日期: | 18-六月-2011 |
摘要: | Purchasing risky investments can be a means to maximize individual wealth; but when faced with uncertainty about the investment outcome, individuals search for information on risk-reducing strategies. Most studies focus on digital information and advice-seeking information. This study extends the investigation of information search to discuss heuristics reliance, a simplified information search method. We also examine the effect of risk aversion on our extended information search model. The findings show that, individuals with more risk aversion tend to seek more information. More advice-seeking information search and heuristics reliance through a mass of digital information can increase investor's interest in mutual fund investments. The results demonstrate the value of enhancing the sophistication and accuracy of the information that a counselor provides, especially for investors who are risk averse. This study also has an implication for ethical issues. |
URI: | http://hdl.handle.net/11536/14976 |
ISSN: | 1993-8233 |
期刊: | AFRICAN JOURNAL OF BUSINESS MANAGEMENT |
Volume: | 5 |
Issue: | 12 |
起始頁: | 4934 |
結束頁: | 4944 |
顯示於類別: | 期刊論文 |