標題: Influence of uncertain demand on product variety: evidence from the international tourist hotel industry in Taiwan
作者: Chen, Chiang-Ming
Yeh, Chia-Yu
Hu, Jin-Li
經營管理研究所
Institute of Business and Management
關鍵字: uncertain demand;product variety;hotel industry;random-coefficients model;Poisson model
公開日期: 1-十二月-2011
摘要: Hotels provide many different types of rooms in terms of capacity as well as quality to diversify their products. This paper examines the relationship of uncertain demand and product variety by using monthly operation data from international tourist hotels in Taiwan during 2007-2009. First, the authors apply the two-stage least squares (2SLS) and random-coefficients models to estimate the demand function in Taiwan's international tourist hotel industry. They then examine the relationship between uncertain demand and product variety. The empirical results indicate that the market's uncertain demand significantly induces the hotels to expand their product variety.
URI: http://dx.doi.org/10.5367/te.2011.0089
http://hdl.handle.net/11536/15082
ISSN: 1354-8166
DOI: 10.5367/te.2011.0089
期刊: TOURISM ECONOMICS
Volume: 17
Issue: 6
起始頁: 1275
結束頁: 1285
顯示於類別:期刊論文