標題: How Transportation Service Quality Drives Public Attitude and Image of a Sustainable City: Satisfaction as A Mediator and Involvement as A Moderator
作者: Chen, Mu-Chen
Hsu, Chia-Lin
Chen, Mu-Ming
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: sustainable city;mega-event;service quality;satisfaction;involvement;city attitude;city image
公開日期: 1-十二月-2019
摘要: This study highlights transportation service quality (including that of the core transportation service and the physical environment of transportation) and investigates its impact on satisfaction as well as attitude toward and image of a sustainable city. Additionally, this study also addresses the mediating role of satisfaction in the relationships between transportation service quality, and both attitude toward and image of a sustainable city, as well as the moderating role of involvement in the links between satisfaction and this attitude and between satisfaction and this image. The findings confirm that both core transportation service and the physical environment of transportation significantly and positively influence satisfaction and, in turn, significantly and positively influence attitude toward and image of a sustainable city. Satisfaction also plays a mediating role in the links between transportation service quality and this attitude and image. In addition, the effect of satisfaction on attitude toward and image of a sustainable city becomes greater as the level of involvement increases.
URI: http://dx.doi.org/10.3390/su11236813
http://hdl.handle.net/11536/153820
DOI: 10.3390/su11236813
期刊: SUSTAINABILITY
Volume: 11
Issue: 23
起始頁: 0
結束頁: 0
顯示於類別:期刊論文