標題: An Examination of the Determinants of In-Flight Duty-Free Shopping: Hedonic and Utilitarian Motivations
作者: Doong, Her-Sen
Wang, Hui-Chih
Law, Rob
資訊管理與財務金融系
註:原資管所+財金所

Department of Information Management and Finance
關鍵字: in-flight duty-free shopping;hedonic and utilitarian motivation
公開日期: 1-五月-2012
摘要: This research note presents the findings of a study that empirically examined air passengers' in-flight duty-free shopping behaviors in the perspectives of utilitarian and hedonic motivations. On the basis of the primary data collected from 212 air passengers in Taiwan, empirical findings revealed that both utilitarian and hedonic motivations affect air passengers' intentions to browse in-flight duty-free shopping catalogues. Findings also showed that hedonic motivation does not directly influence air passengers' in-flight purchase intentions. Instead, a higher utilitarian motivation can directly enhance passengers' in-flight purchase intentions. Copyright (C) 2012 John Wiley & Sons, Ltd.
URI: http://dx.doi.org/10.1002/jtr.1870
http://hdl.handle.net/11536/15728
ISSN: 1099-2340
DOI: 10.1002/jtr.1870
期刊: INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume: 14
Issue: 3
起始頁: 303
結束頁: 306
顯示於類別:期刊論文


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