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dc.contributor.author李慧潔zh_TW
dc.contributor.author力華暐zh_TW
dc.contributor.authorHui-Chieh Lien_US
dc.contributor.authorHua-Wei Lien_US
dc.date.accessioned2022-12-19T08:08:09Z-
dc.date.available2022-12-19T08:08:09Z-
dc.date.issued2022-07-01en_US
dc.identifier.issn1023-9863en_US
dc.identifier.urihttp://dx.doi.org/10.29416/jms.202207_29(3).0004en_US
dc.identifier.urihttp://hdl.handle.net/11536/159680-
dc.description.abstract本研究以具配送車隊電子商務業者為研究對象,應用隨機性效用函數、解析性方法與數學規劃模式,考量配送服務策略,包括合作零售商選擇與配送頻次等決策對消費者需求量與總成本之綜合影響,構建以利潤最大為目標,供需互動為限制之數學規劃模式。本研究結果說明考量供需互動模式較過去將需求量設定為外生給定模式之規劃結果,於市場占有率、收益和利潤的表現均較優越。研究結果顯示,業者採與零售商合作之店配服務策略優於宅配服務策略,雖然宅配服務可帶來較高需求量,收益明顯增加,然在未達運輸規模經濟下,運輸成本增加顯著,在收益增加幅度顯著小於成本上升幅度下,宅配服務利潤較低且若配送頻次更密集,有可能造成虧損。本研究根據實證結果說明管理上的意涵與建議。zh_TW
dc.description.abstractThe study explores the strategic decisions regarding physical retailer cooperation choice and delivery service frequency for e-commerce operator with delivery fleet by considering store distribution density and demand-supply interaction. The demand function is formulated approach. A mathematical programming model is further constructed by assuming the operator pursuing a maximized profit subject to demand-supply interaction. Results show models with demand-supply interaction generate higher profit than those assuming demand is constant and given. Results show store delivery yields an increased profit than home delivery does. Managerial implications and suggestions are also provided.en_US
dc.language.isozh_TWen_US
dc.publisher國立陽明交通大學經營管理研究所zh_TW
dc.publisherInstitute of Business and Magement, National Yang Ming Chiao Tung Universityen_US
dc.subject配送車隊zh_TW
dc.subject電子商務zh_TW
dc.subject零售商店鋪分布密度zh_TW
dc.subject供需互動zh_TW
dc.subjectDelivery Fleeten_US
dc.subjectE-commerceen_US
dc.subjectPhysical Store Distribution Densityen_US
dc.subjectDemand-supply Interactionen_US
dc.title具配送車隊電子商務業者配送服務策略:考量實體零售商店鋪分布密度與供需互動關係zh_TW
dc.titleDelivery Strategy for E-Commerce Operator with Delivery Fleet by Considering Distribution Density of Physical Stores and Demand-Supply Interactionen_US
dc.typeCampus Publicationsen_US
dc.identifier.doi10.29416/jms.202207_29(3).0004en_US
dc.identifier.journal管理與系統zh_TW
dc.identifier.journalJournal of Management and Systemsen_US
dc.citation.volume29en_US
dc.citation.issue3en_US
dc.citation.spage387en_US
dc.citation.epage407en_US
Appears in Collections:Journal of Management and System