How does background music tempo work for online shopping?

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DC 欄位	值	語言
dc.contributor.author	Ding, Cherng G.	en_US
dc.contributor.author	Lin, Chien-Hung	en_US
dc.date.accessioned	2014-12-08T15:23:41Z	-
dc.date.available	2014-12-08T15:23:41Z	-
dc.date.issued	2012-05-01	en_US
dc.identifier.issn	1567-4223	en_US
dc.identifier.uri	http://hdl.handle.net/11536/16538	-
dc.description.abstract	This research examines the impact of background music tempo, an emotional stimulus, on consumer attitude in online shopping. The authors conducted two empirical studies based on the same experimental design. The results of both studies supported the study's main hypothesis: background music tempo positively affects consumer arousal. It also suggests that product category moderates the influence of arousal on pleasure such that a positive effect occurs when shopping online for hedonic products but not for utilitarian products. In addition, consumer trust mediates the positive influence of pleasure on purchase intention. The authors also discuss the managerial implications of the empirical results. (C) 2011 Elsevier B. V. All rights reserved.	en_US
dc.language.iso	en_US	en_US
dc.subject	Arousal	en_US
dc.subject	Background music	en_US
dc.subject	E-commerce	en_US
dc.subject	Hedonic products	en_US
dc.subject	Pleasure	en_US
dc.subject	Purchase intention	en_US
dc.subject	Trust	en_US
dc.subject	Utilitarian products	en_US
dc.title	How does background music tempo work for online shopping?	en_US
dc.type	Article	en_US
dc.identifier.journal	ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS	en_US
dc.citation.volume	11	en_US
dc.citation.issue	3	en_US
dc.citation.epage	299	en_US
dc.contributor.department	經營管理研究所	zh_TW
dc.contributor.department	Institute of Business and Management	en_US
dc.identifier.wosnumber	WOS:000305758100009	-
dc.citation.woscount	3	-
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