Title: The Impact of Recommendation Sources on the Adoption Intention of Microblogging Based on Dominance-based Rough Set Approach
Authors: Chin, Yang-Chieh
Chang, Chaio-Chen
Lin, Chiun-Sin
Tzeng, Gwo-Hshiung
管理科學系
Department of Management Science
Keywords: Microblogging;Dominance-based Rough Set Approach (DRSA);Recommendation source;Adoption intention
Issue Date: 2010
Abstract: Microblogging is a social media tool that allows users to write short text messages to public and private networks. This research focuses specifically on the microblogging on Facebook. The main purposes of this study are to investigate and compare what recommendation sources influence the intention to use microbloggings and to combine gender, daily internet hour usage and past use experience to infer the usage of microbloggings decision rules using a dominance-based rough-set approach (DRSA). Data for this study were collected from 382 users and potential users. The analysis is grounded in the taxonomy of induction-related activities using DRSA to infer the usage of microbloggings decision rules. Finally, the study of the nature of microblogging reflects essential practical and academic value.
URI: http://hdl.handle.net/11536/18297
ISBN: 978-3-642-13528-6
ISSN: 0302-9743
Journal: ROUGH SETS AND CURRENT TRENDS IN COMPUTING, PROCEEDINGS
Volume: 6086
Begin Page: 514
End Page: 523
Appears in Collections:Conferences Paper