Cultural values as manifested in US and Taiwan television advertising

Title:	Cultural values as manifested in US and Taiwan television advertising
Authors:	Huang, JH 交大名義發表 National Chiao Tung University
Issue Date:	1995
URI:	http://hdl.handle.net/11536/20298
ISBN:	0-87757-256-9
ISSN:	0888-1839
Journal:	1995 AMA EDUCATORS' PROCEEDINGS - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING
Volume:	6
Begin Page:	155
End Page:	160
Appears in Collections:	Conferences Paper