Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Chiu, Wan-Yu | en_US |
dc.contributor.author | Tzeng, Gwo-Hshiung | en_US |
dc.contributor.author | Li, Han-Lin | en_US |
dc.date.accessioned | 2014-12-08T15:29:13Z | - |
dc.date.available | 2014-12-08T15:29:13Z | - |
dc.date.issued | 2013-01-01 | en_US |
dc.identifier.issn | 0950-7051 | en_US |
dc.identifier.uri | http://dx.doi.org/10.1016/j.knosys.2012.06.017 | en_US |
dc.identifier.uri | http://hdl.handle.net/11536/21065 | - |
dc.description.abstract | Many consumers today buy products and services from e-stores. Because e-store managers are responsible for allocating different resources, it is essential that they understand consumers' shopping behaviour to provide the best possible value for visitors to their websites. Therefore, the purpose of this article is to focus on assessing and improving strategies to reduce the gaps in customer satisfaction caused by interdependence and feedback problems among dimensions and criteria to achieve the aspiration level. We propose a new hybrid Multiple Attribute Decision Making (MADM) model, combining the Decision Making Trial and Evaluation Laboratory (DEMATEL), DEMATEL-based Analytic Network Process (DANP), and Vlsekriterijumsko KOmpromisno Rangiranje (VIKOR) methods to solve these problems. Then, three real cases are used to illustrate how the proposed new hybrid Multiple Criteria Decision-Making (MCDM) model improves e-store business. These results can provide e-store managers with a knowledge-based understanding of how to create marketing strategies that reduce the performance gaps of dimensions and criteria to satisfy consumers' needs and encourage customers to purchase more. Crown Copyright (C) 2012 Published by Elsevier B.V. All rights reserved. | en_US |
dc.language.iso | en_US | en_US |
dc.subject | e-Store business | en_US |
dc.subject | Internet stores | en_US |
dc.subject | Customers' needs | en_US |
dc.subject | Marketing strategies | en_US |
dc.subject | Multiple Criteria Decision-Making (MCDM) | en_US |
dc.subject | DEMATEL | en_US |
dc.subject | Analytic Network Process (ANP) | en_US |
dc.subject | DEMATEL-based ANP (DANP) | en_US |
dc.subject | VIKOR | en_US |
dc.title | A new hybrid MCDM model combining DANP with VIKOR to improve e-store business | en_US |
dc.type | Article | en_US |
dc.identifier.doi | 10.1016/j.knosys.2012.06.017 | en_US |
dc.identifier.journal | KNOWLEDGE-BASED SYSTEMS | en_US |
dc.citation.volume | 37 | en_US |
dc.citation.issue | en_US | |
dc.citation.spage | 48 | en_US |
dc.citation.epage | 61 | en_US |
dc.contributor.department | 科技管理研究所 | zh_TW |
dc.contributor.department | 資訊管理與財務金融系 註:原資管所+財金所 | zh_TW |
dc.contributor.department | Institute of Management of Technology | en_US |
dc.contributor.department | Department of Information Management and Finance | en_US |
dc.identifier.wosnumber | WOS:000313761800004 | - |
dc.citation.woscount | 8 | - |
Appears in Collections: | Articles |
Files in This Item:
If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.