標題: Integrating Technology Readiness into the Expectation-Confirmation Model: An Empirical Study of Mobile Services
作者: Chen, Shih-Chih
Liu, Ming-Ling
Lin, Chieh-Peng
經營管理研究所
Institute of Business and Management
公開日期: 1-八月-2013
摘要: The aim of this study was to integrate technology readiness into the expectation-confirmation model (ECM) for explaining individuals' continuance of mobile data service usage. After reviewing the ECM and technology readiness, an integrated model was demonstrated via empirical data. Compared with the original ECM, the findings of this study show that the integrated model may offer an ameliorated way to clarify what factors and how they influence the continuous intention toward mobile services. Finally, the major findings are summarized, and future research directions are suggested.
URI: http://dx.doi.org/10.1089/cyber.2012.0606
http://hdl.handle.net/11536/22632
ISSN: 2152-2715
DOI: 10.1089/cyber.2012.0606
期刊: CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
Volume: 16
Issue: 8
起始頁: 604
結束頁: 612
顯示於類別:期刊論文


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